What I associate with the brand 'Chanel' is elegance, luxury and expense. But that is only half the story. I should just add that I haven't seen the film 'Coco avant Chanel', but I'm guessing most people are familiar with the notion she is a rags to riches story. From orphanage taught to sew by nuns, to, arguably, one of the most recognisable fashion brands in the world. I was, however, her approach to fashion which surprised me.
And finally, of designing dresses she said: “look for the women in the dress, if there is no woman, there is no dress”. This is something for anyone designing things to keep in mind, if you can’t imagine a person wearing it then something has gone astray.